97 - Inside Fable Hollow: The Coffee + Bookshoppe Knoxville Can’t Stop Talking About
Step inside Fable Hollow Coffee & Bookshoppe in Fountain City (Knoxville, TN) with co-founder Alyssa Stewart for a behind-the-scenes look at how a whimsical, fantasy-inspired bookshop + coffee bar came to life—and what it really takes to grow it.
We talk about the long road from idea to opening (including a 9–10 month buildout), why “Germanic fairy tale vibes” became the brand foundation, and how Alyssa and her co-owner Casey combined book expertise + coffee shop experience to create a space that feels like an escape. Plus: rapid-fire book + drink pairings (hello Faerie’s Kiss strawberry-rose white mocha), underrated fantasy series picks, how they source new books as a frontlist indie bookstore, and what authors should know about getting onto bookstore shelves (including why Amazon publishing can be tricky for indie shops).
You’ll also hear about the community at Fable Hollow—book clubs, author events, Dungeons & Dragons nights, and why shopping small keeps Knoxville’s neighborhoods thriving.
🎧 Listen in, then go visit this magical spot in Fountain City—and support local.
